Computational Human Behavior

Reading people — emotion, cognition, and identity — from digital traces.

People leave rich traces in the language they write and the interactions they choose, and those traces reveal who they are and how they behave. I develop computational methods that read these signals: modeling individuals and populations from sparse, high-dimensional behavioral data, extracting emotion and cognition from user-generated content, identifying authors from their linguistic fingerprints, and tracing how reputation and influence take shape in social media. This connects user modeling and recommendation with information-theoretic representation — a principled way to characterize human behavior, and to catch the subtle shifts that mark a change in a person or a community.

Selected work: determining films’ evoked emotional experience from online reviews (Mokryn et al., 2020); the Movie Emotion Map (Cohen-Kalaf et al., 2022); cross-platform analysis of review usefulness (Mokryn, 2020); and inferring purchase intent from anonymous sessions (Mokryn et al., 2019).

References

2022

  1. MTAP
    Movie Emotion Map: An Interactive Tool for Exploring Movies According to their Emotional Signature
    Miki Cohen-Kalaf, Joel Lanir, Peter Bak, and 1 more author
    Multimedia Tools and Applications, 2022

2020

  1. IR J.
    Sharing Emotions: Determining Films’ Evoked Emotional Experience from their Online Reviews
    Osnat Mokryn, David Bodoff, Nadim Bader, and 2 more authors
    Information Retrieval Journal, 2020
    Best Research Paper Award, Israel Association for Information Systems (ILAIS), 2022
  2. OSNEM
    The Opinions of a Few: A Cross-Platform Study Quantifying Usefulness of Reviews
    Osnat Mokryn
    Online Social Networks and Media, 2020

2019

  1. ECRA
    Will This Session End with a Purchase? Inferring Current Purchase Intent of Anonymous Visitors
    Osnat Mokryn, Veronika Bogina, and Tsvi Kuflik
    Electronic Commerce Research and Applications, 2019